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MKT 305

This class was created by Brainscape user Hadyn Leigh. Visit their profile to learn more about the creator.

By: Hadyn Leigh
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Decks in this class (11)

Chapter 1
Demographics,
Consumption communities,
Market segmentation strategies
32  cards
Chapter 2
Business ethics,
Consumerspace,
Materialism
42  cards
Chapter 3
Sensation,
Perception,
Hedonic consumption
41  cards
Chapter 4
Learning,
Incidental learning,
Behavioral learning theories
69  cards
Chapter 5
Motivation,
Goal,
Incidental brand exposure
38  cards
Chapter 6
Collective self,
Self concept,
Identity
32  cards
Chapter 7
Pleasure principle,
Superego,
Id
35  cards
Chapter 8
Attitude object,
Functional theory of attitudes,
Utilitarian function
67  cards
Chapter 9
Purchase momentum,
Consumer hyperchoice,
Constructive processing
64  cards
Chapter 11
Social identity theory,
Minimal group pardigm,
Social power
48  cards
Chapter 13
Subculture,
High context culture,
Low context culture
39  cards

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MKT 305

  • Class purpose General learning

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