Chapter 13

Question 1

subculture

Answer 1

group whose members share significant beliefs and common preferences

Question 2

high-context culture

Answer 2

group members tend to be tightly knit; infer meanings that go beyond the spoken word

ex: gestures and symbols are heavily used

Question 3

low-context culture

Answer 3

more literal

Question 4

acculturation

Answer 4

process of movement and adaptation to one country’s cultural environment by a person from another country

Question 5

acculturation agents

Answer 5

people and institutions that teach the ways of a culture

Question 6

progressive learning model

Answer 6

people gradually learn a new culture as they increasingly come in contact w it

Question 7

host culture

Answer 7

new culture

Question 8

warming

Answer 8

transforming objects and places into that feel cozy, hospitable, and authentic

Question 9

deethnicization

Answer 9

product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well

Question 10

hispanic

Answer 10

people of many different backgrounds

Question 11

ambicultural

Answer 11

somewhere in the middle of two cultures

Question 12

spiritual-therapeutic model

Answer 12

????

Question 13

megachurches

Answer 13

serve 2000+ on a sunday

Question 14

halal

Answer 14

???

Question 15

fertility rate

Answer 15

number of births per year per 1000 women of childbearing age

Question 16

extended family

Answer 16

three generations who live together

Question 17

nuclear famuily

Answer 17

mother, father, and one or more children

Question 18

household

Answer 18

any people under the same roof

Question 19

voluntarily childless

Answer 19

don’t have kids on purpose

Question 20

DINKS

Answer 20

double income no kids

Question 21

cohabitate

Answer 21

live together without being married is on the rise

Question 22

boomerang kids

Answer 22

kids who come back home after college

Question 23

sandwhich generation

Answer 23

support those above them and those below them

Question 24

family life cycle (FLC)

Answer 24

combines trends in income and family composition w the changes these demands place on this income

four variables:

• age
• marital status
• presence or absence of children
• ages of children, if present

Question 25

age cohort

Answer 25

consists of people of similar ages who have similar experiences

Ex: common memoris, important historical events

Question 26

material parenting

Answer 26

parents often reward their kids w products and punish them by taking things away

Question 27

parental yielding

Answer 27

parental decision maker “surrenders” to a child’s request

Question 28

autonomy versus belonging

Answer 28

teens need to acquire independence so they try to break away from families, but need to attach to a support structure (peers) to avioid being alone

Question 29

rebellion v conformity

Answer 29

teens need to rebel against social standards of appearance and behavior, yet they still need to be accepted by others

Question 30

idealism v pragmatism

Answer 30

teens view adults as hypocrites, and themselves as sincere

Question 31

narcissism v intimacy

Answer 31

teens tend to obsess about their appearance and needs, but feel the desire to connect w others on a meaningful level

Question 32

gen z

Answer 32

kids who were born in the late 1990s to early 2000s (start entering college now); most diverse; independant and gravitate to stores like Free People; idols are “self-made”

Question 33

gen y

Answer 33

millennials, echo commers; important to maintain a positive outlook on life; 1986-2002; footloose and connected to peers; always on the go; appearal not as important

agents stress teamwork; not into tabacco; trust mom and dad; multitaskers; thumb culture

Question 34

3 major focuses of experience for gen y

Answer 34

economy: go-getters; women in particular professional image and men “frat-boy” (money, gaming, and sports); overeducated and underemployed; in minority; tech still a must-have
gobalization: experience new cultures; less invested in current job go to foreign countries; actually on desired career path “foodies”

social media: avid posters and constantly blog about experiences

Question 35

gen x

Answer 35

1965-1985;laziness; grown up and responsible for a lot

Question 36

baby boomers

Answer 36

subculture cosists of ppl whose parents established families following the WWII; “woodstock generation”

Question 37

perceived age

Answer 37

how old a person feels

Question 38

consumer identity renaissance

Answer 38

redefiniton process people undergo when they retire

• revived: revitalization of previous identities
• emergent: pursuit of entirely new life projects

Question 39

geodemography

Answer 39

analytical techniques that combine data on consumer expenditures and other socioeconomic factors w geographic info about the areas in which ppl live to identify consumers who share common consumption patterns