Chapter 6 Flashcards
memory
the ability to store and retrieve information over time
encoding
the process of transforming what we preceive think or feel into an enduring memory
storage
the process of maintaining information in memory over time
retrieval
the process of bringing to mind information that has been previously encoded and stored
three types of encoding processes
semantic encoding, visual imagery encoding, and organizational encoding
semantic encoding
the process of relating new information in a meaningful way to knowledge that is already in memory
visual imagery encoding
the process of storing new information by converting it into mental pictures
organizational encoding
the process of categorizing information according to the relationship among a series of items
sensory memory
a type of storage that stores information for a few seconds or less
iconic memory
a fast decaying store of visual information
echoic memory
a fast decaying store of auditory information
short term memory
a type of storage that holds non sensory information for more than a few seconds but less than a minute
rehearsal
the process of keeping information in the short term memory by mentally repeating it
chunking
combing small pieces of information into larger clusters or chunks that or more easily held in short term memory
working memory
active maintenance of information if short term storage
long term memory
a type of storage that holds information for hours days weeks or years