Chapter 5 Flashcards
What is planning?
setting goals and deciding how to achieve them and coping with uncertainty by formulating future courses of action to achieve specified results
What is a plan?
a document that outlines how goals are going to be met
What is a SMART goal?
specific, measurable, attainable, realistic/results-oriented, timely
What is strategy or strategic plan?
A large-scale action plan that sets the long-term goals and direction for an organization
What is strategic management?
a process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals
What are planning and strategic management important?
- provide direction and momentum
- encourage new ideas
- develop a sustainable competitive advantage
What is a QBR?
quarterly business review
What is the first step in strategic management?
establish the mission, vision, and values
What is the second step in strategic management?
assess the current reality
What is the third step in strategic management?
formulate the grand strategy and strategic, tactical, and operational plans
What is the fourth step in strategic management?
implement the strategy
What is the fifth step in strategic management?
maintain strategic control
What is strategy innovation?
the ability to reinvent the basis of competition within existing industries
What is a mission statement?
expresses the purpose of the organization
What is a vision statement?
gives a clear sense of the future and the actions needed to get there
What is a value statement?
tells what the company stands for: its core priorities, the values its employees embody, and what is products contribute to the world
Who does strategic planning?
top management