Chapter 5 Flashcards
Planning
the cognitive, creative, and behavioral process of developing a sequence of activities intended to achieve a goal or move toward an imagined future state
Goal Oriented Planning
the process of determining the activities and steps from an existing state to a clearly defined end state
Action Oriented Planning
directing one’s full attention to the task at hand
Short Term Planning
typically created for a period of one year or less, has a definite end point
Long-Term Plan
Often in place for three or more years; end point not always determined; can be complex and require substantial resources
Single Use Plan
Used once for a unique situation
Standing Plan
Typically a far reaching plan that articulates and synthesizes mission-driven, strategic goals for a business
Financial Plan
Plan for providing financial resources to support an organization’s activities
Contingency Plan
Designed to respond to a crisis or a failed plan; a back-up plan
Project Plan
Outlines specific actions, time frames, roles, responsibilities, objectives, and outcomes for particular work projects to be done by one or more people
Goals
the purpose toward which an endeavor is directed, are specific, measureable, achievable, results based, and time specific
Subgoals
a goal that is created to help attain another, bigger goal; a larger goal can be decomposed into several smaller subgoals, which are easier to solve and often far more concrete than the overarching goal
Milestones
getting somewhere, or to marking distanced travel; helps mark progress toward a goal or subgoal
Action Steps
individual actions that support goal or subgoal attainment; not always organized to follow a linear sequence
Scenario Planning
a dynamic, systematic process in which people envision all of the “what if” scenarios for given situations and plan for several likely possibilities
Mission Statement
– a statement that describes what an organization is, what it does, and what it stands for
Competitive Advantage
anything that positively distinguishes one organization from others
Vision
a description of what an organization wants to become – its future identity – which can be realized through the successful accomplishment of its mission
Vision Statement
an articulation of a company’s vision
Strategy
helps an organization realize its mission and brings its mission to life
Growth Strategy
a corporate strategy that involves expansion of operations and/or an increase in market share
Acquisition Strategy
a corporate strategy that involves joining with other businesses by buying, merging with, or taking over other companies
Joint Venture
a formal arrangement between two or more entities to engage in activities together and to share risk