Chapter 5 Flashcards
The way you use visual features and visuals to communicate your message
Visual rhetoric
What are five principles for design
Contrast, repetition, alignment, accessibility, and proximity
Principle element where you use conventions of typography, layout, color, or other visual elements to ensure that your audience quickly sees your most important content.
Contrast
Principle element that includes the repeated use of elements such as color, placement, fonts, or visuals to help audiences easily recognize where they are in a document.
Repetition
Principle element that refers to the positioning or placement of text and other elements on a page so that every element looks intentionally, rather than randomly, placed on the page.
Alignment
The principle element that similar elements appear together in a document, while text or other visual elements that are not similar are separated from each other by space or other means.
Proximity
Principle element that refers to the ability of all people to access all content in your business messages.
Accessibility
Using this effectively is helps to achieve contrast and repetition.
Colors
THis encompasses the design or appearance of letters and characters, is among the most important decisions.
Typeface
A variation within typeface such as size, bold, italilc
font
What’s the difference between serif and sans serif
Serif has tails or feet and is better for print while sans serif has not tails or feet and is better for digital.
WHat are the most critical areas of a document
beginning and ending
What’s the difference between a Z-pattern and Gutenberg diagram
Gutenberg assumes your eyes automatically move diagonally from the beginning of a document to the end, the z-pattern assumes you read left to right, top to bottom.
Nonprinted horizontal and vertical lines that help you place elements of document precisely on the page.
grids
Spacing that refers to the amount of white space on a page
External
