Chapter 5

Question 1

What is persuasion

Answer 1

When a message is able to change our beliefs, attitudes, and/or behaviours

Question 2

What are the steps to persuasion

Answer 2

1. Pay attention to the message
2. Comprehend the message
3. Believe the message
4. Remember your thoughts in response to the message
5. Behave as the message instructs

(peace be right back - P, C, B, R, B)

Question 3

What are the two different routes of processing available to us when we encounter persuasive messages

Answer 3

Central route and Peripheral route

Question 4

Central Route

Answer 4

The central route of processing focusing on the topic and its ability to process it, and thinks logically about information in each message

Question 5

How does the central route of processing react in arguments and persuasion

Answer 5

Strong arguments are not easily disputed and persuasion is likely, while weak arguments can often lead to counter-arguments and persuasion is less likely

Question 6

Peripheral route

Answer 6

The peripheral route of processing is not interested in the topic or have the ability to process the message, it focuses on superficial cues without considering message content

Question 7

How does the peripheral route of processing react in arguments and persuasion

Answer 7

Only strong arguments can lead to persuasion

Question 8

What are the 4 elements of persuasion

Answer 8

1. The communicator
2. The message
3. The manner the message is communicated
4. The audience

Question 9

The communicator

Answer 9

The person delivering the message affects how listeners receive the message

Question 10

Message content

Answer 10

What is being said in the message is important, ranging from emotions, fear-inducing messages, and attitudes

Question 11

Primary effect

Answer 11

Information presented to an audience first usually ends up having a better effect on them

Question 12

Recency effect

Answer 12

Information presented to an audience last usually best when presented after a time gap from the first information presented

Question 13

What are cults characterized as

Answer 13

1. Ritualised devotion to a person or deity
2. Segregation from the “evil” non-believers
3. A charismatic or enigmatic leader

characterized as a group of people with a devotion to a person or deity, often performing rituals, it includes segregation from non-believers and includes a charismatic or enigmatic leader