Chapter 3 Flashcards
1
Q
What are Value? and What are they comprised of?
A
Values are a stable and broad tendendency to preffer a certain state of affairs.
They are comprised of content signals(what’s important) and intensity signals(how important)
2
Q
What is the Rokeach Value Survey?
A
He states values are terminal (desireable end states) and instrumental(how to get there).
3
Q
What are Attitudes?
A
Positive or Negative statements about objects, people or events.
They are a combination of beliefs and values, and will influence behaviour
4
Q
What is Cognitive Dissonance Theory?
A
Change the behaviour first and a persons attitude will realign to match the behaviour.
