Chapter 3 Flashcards

1
Q

Why must an organization have a good understanding of the environment

A

To take advantage of opportunities

To minimize and identify threats

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2
Q

Which model relates to the macro environment

Which relates to the micro environment

A

PESTEL

Porters 5 Forces

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3
Q

How can one assess the reliability of a source (5)

A

Integrity of the source

Corroboration and substantiation

Former historic accuracy

Age of information

Motivation of source provider

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