Chapter 2 Flashcards
1
Q
What are the 3 types of stakeholders
A
ICE
Internal
Connected
External
2
Q
Which model deals with stakeholders
How does it classify stakeholders
A
Mendelows theory
Puts them in a matrix according to their levels of power/ influence and levels of interest
3
Q
What are the 4 categories on mendelows matrix
Give examples
A
Low interest low power - minimal effort
Eg local community
Low interest high power - keep satisfied
Eg regulator
High interest low power - keep informed
Eg employees
High interest high power - key players
Eg shareholders
