Chapter 3 Flashcards
What is the definition of culture
Culture is the way people see life and live it.
It is supra organic, meaning it lives beyond the individual.
Culture also changes over time
What is Dominant Culture
the culture that is able to impose it’s values, language, and ways of behaving on a given society
Because of their political and economic power,
What are Dominants
people who are closely linked with the cultural mainstream
-they influence society
What are Subcultures
minority cultures that differ from the dominant culture but don’t directly oppose it
(ex.groups organized around occupations or hobbies)
What are Countercultures
minority cultures that feel the power of the dominant culture and exist in opposition to it
(ex.clothing styles or sexual norms, hippies, biker gangs) Counter (opposite) of the dominant culture
What is High Culture
the culture of the elite, a distinct minority
eg.theatre, opera, ballet, and classical music, golf
(things that are only affordable by the rich)
What is Popular Culture
the culture of the majority, especially those who do not have power
What is the meaning Agency
the ability for us people to be creative or productive with materials given by the dominant culture
what is Mass Culture
When big companies and powerful governments dictate what people buy, watch, wear, value, and believe
What is Simulacra
stereotypical cultural images produced and reproduced like material goods or commodities by the media
What is decipherment
Examining a text to discover it’s true meaning and to discover the intent of the individual/organization that produced it
What is reading
when people treat what is provided by the culture industry as a resource and interpret it in ways not intended by the creators of it
what are norms
standards of behaviour that are expected of members of a group, society, or culture
Positive sanction
Ways of rewarding people for following the norms of society
Negative sanction
ways of punishing people who go against cultural/societal norms
eg.isolating, laughing at, or shaming someone