Chapter 20- Developing a Successful Personal Training Business

Question 1

NASM CPTs need ______ CEUs every ______ years for recertification.

Answer 1

2.0, 2

Question 2

______ fitness clubs predominately rely on revenue growth and member retention for survival.

Answer 2

Commercial

Question 3

Controlling one’s own schedule, marketing, and business practices are all characteristics of ______ fitness professionals.

Answer 3

independent

Question 4

The 4-Ps of marketing include product, placement, promotion, and ______.

Answer 4

Price

Question 5

______ refers to the Marketing “P” that describes how and what a product will go through to reach the customer.

Answer 5

Place

Question 6

A fitness professional’s ______ is made up of the training and coaching services performed for clients.

Answer 6

product

Question 7

The most effective means of selling personal training services is to create and demonstrate ______ to prospects.

Answer 7

value

Question 8

Step 1 in developing a business plan is to determine what the desired annual ______ is.

Answer 8

income

Question 9

This document will guide the professional practice of all NASM-certified fitness professionals:

Answer 9

NASM-BOC Code of Professional Conduct

Question 10

Most sales are lost because they are simply not asked for.

Answer 10

True