Chapter 2: Professional Development

Question 1

A one- or two-page outline that describes personal and professional attributes in a brief, concise manner is called a

Answer 1

Resume

Question 2

What color of paper is recommended for a resume?

Answer 2

White, ivory, pale blue, or pale grey

Question 3

Professional resume writers recommend using a font that is

Answer 3

10 to 11 point

Question 4

A necessary companion piece to the resume that introduces you to the prospective employer is a

Answer 4

Cover letter

Question 5

Which of the following would present a professional image at a job interview

Answer 5

Simply styled hair

Question 6

Of the following, which is considered to be the least important factor in deciding whether to accept a position?
A) location
B) salary and benefits
C) size of the skin care center
D) success of the skin care center

Answer 6

Size of the skin care center

Question 7

A common practice with new employees is

Answer 7

Completing a general orientation program

Question 8

Developing relationships with individuals who can make contact with potential customers or employees is called

Answer 8

Networking

Question 9

Personal attention to the needs of the client is described as

Answer 9

Customer service

Question 10

The most effective form of advertising is

Answer 10

Word of mouth

Question 11

An effective technique for building clientele is

Answer 11

Asking clients to rebook before they leave the skin care center

Question 12

Recommending and providing the best products for client purchase is called

Answer 12

Retailing

Question 13

Successful estheticians effectively prescribe their services along with

Answer 13

The appropriate skin care products for home care

Question 14

The size of a product’s container, the aroma, or a specific ingredient of the product are its

Answer 14

Features

Question 15

What a product will do to enhance the appearance or improve the condition of the client’s skin are the product’s

Answer 15

Benefits

Question 16

Recommending a product that complements another product the client has already purchased is called

Answer 16

Cross-selling

Question 17

To determine the continued effectiveness of recommended products and home care, the Esthetician should

Answer 17

Examine the client’s skin condition regularly

Question 18

Which of the following buyer motivations is often the easiest to recognize

Answer 18

Need

Question 19

Displaying a minimum of two products on the front edge of a display shelf creating easy access and high visibility of the products is called

Answer 19

Facing the product

Question 20

The practice of visiting competitors to compare their business practices to your own is called

Answer 20

Comparison shopping