Chapter 2: Professional Development Flashcards
A one- or two-page outline that describes personal and professional attributes in a brief, concise manner is called a
Resume
What color of paper is recommended for a resume?
White, ivory, pale blue, or pale grey
Professional resume writers recommend using a font that is
10 to 11 point
A necessary companion piece to the resume that introduces you to the prospective employer is a
Cover letter
Which of the following would present a professional image at a job interview
Simply styled hair
Of the following, which is considered to be the least important factor in deciding whether to accept a position? A) location B) salary and benefits C) size of the skin care center D) success of the skin care center
Size of the skin care center
A common practice with new employees is
Completing a general orientation program
Developing relationships with individuals who can make contact with potential customers or employees is called
Networking
Personal attention to the needs of the client is described as
Customer service
The most effective form of advertising is
Word of mouth
An effective technique for building clientele is
Asking clients to rebook before they leave the skin care center
Recommending and providing the best products for client purchase is called
Retailing
Successful estheticians effectively prescribe their services along with
The appropriate skin care products for home care
The size of a product’s container, the aroma, or a specific ingredient of the product are its
Features
What a product will do to enhance the appearance or improve the condition of the client’s skin are the product’s
Benefits
Recommending a product that complements another product the client has already purchased is called
Cross-selling
To determine the continued effectiveness of recommended products and home care, the Esthetician should
Examine the client’s skin condition regularly
Which of the following buyer motivations is often the easiest to recognize
Need
Displaying a minimum of two products on the front edge of a display shelf creating easy access and high visibility of the products is called
Facing the product
The practice of visiting competitors to compare their business practices to your own is called
Comparison shopping
