Chapter 2- Perspective on Human Communication

Question 1

Every day ways of knowing-

Answer 1

Relying on knowledge that we have not questioned or tested.

Question 2

Personal Experience-

Answer 2

See it to believe it.

Ex: We learned not to touch hot stoves after getting burned.

Question 3

Intuition-

Answer 3

Something is right or wrong because it “makes sense”.

Question 4

Authority-

Answer 4

You trust the person who said it since he’s an expert.

Question 5

Appeals to faith, tradition, and custom-

Answer 5

Believe not rest on logical evidence.

Ex: Always been that way, you can’t go against it.

Question 6

Magic, superstition-

Answer 6

Used it to explain strange events.

Question 7

Research-

Answer 7

Discovering answers through scientific application.

Question 8

What are the 2 types of research?

Answer 8

Propriety research- conducted for specific audience, no share.
Scholarly research- conducted to promote public access to knowledge.

Question 9

Theory-

Answer 9

Set of informed hunches about how things work.

Question 10

Paradigms-

Answer 10

Basic set of belief that represents a worldly view.

Question 11

World View I-

Answer 11

Social science- knowledge acquired by observing behavior a group of individuals. Using QUANTITATIVE data through surveys. Reality is out there to discover.

Question 12

World View II-

Answer 12

Interpretivist- Reality is SOCIALLY CONSTRUCTED by communicating w/ each other. Using QUALITATIVE data through interviews. Can’t predict human behavior.

Question 13

World View III-

Answer 13

Critical Theorist- Not predictable. Socially Constructed. Used to analyze historical and qualitative interviewing.