chapter 2: memory Flashcards
What is the definition of coding?
the format in which information is stored in various memory stores
What is the definition of capacity?
the amount of information that can be held in memory stores
What is the definition of duration?
the length of time information can be held in a memory
What is the definition of short-term memory?
the limited-capacity memory store. Coding is mainly acoustic, capacity is between 5 and 9 items on average, the duration is between 18 and 30 seconds.
What is the definition of long-term memory?
the permanent memory store. Coding is mainly semantic(meaning), it has unlimited capacity and can store memories up to a life time
Who developed a technique to measure the digital span?
Joseph Jacobs 1887
What does cognitive psychology investigate?
how we process information
What part of the brain is active when the short term memory is used?
prefrontal cortex
What part of the brain is active when the long-term memory is used?
hippocampus
What does the hippocampus do?
binds together information to create and internal representation which can be recalled
