chapter 1: conformity Flashcards
What is the definition of conformity?
a change in a persons behavior or opinions as a result of imagined or real pressure from a person or group of people
What is the definition of internalisation?
a deep type of conformity where we take on the majority view because we accept it as correct. it leads to a far-reaching and permanent change in behavior, even when the group is absent.
what is the definition of identification?
a moderate type of conformity where we act in the same way with a group because we value it and want to be part of it. But we don’t necessarily agree with everything the group believes.
What is the dentition of compliance?
a superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behavior only lasts as long as the group is monitoring us.
What is the definition of informational social influence?
an explanation of conformity that says we agree with the opinion on the majority because we believe it is correct. this may lead to internalisation.
What is the definition of normative social influence?
an explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to compliance.
Who developed the two-process theory?
Morton Deutsch and Harold Gerard
What is the two-process?
a theory that argues there are two main reasons people process that is based on two central human needs: the need to be right (ISI), and the need to be liked (NIS).
Who was less conformist in Asch’s 1955 study of ISI?
students as only 28% conformed
What were the results of Asch’s 11951 study of NIS?
many of the participants went along with the wrong answer when asked to answer aloud and when asked said they felt self-conscious but when asked to write the answers down conformity rates fell to 12.5%
How did Asch measure conformity?
He showed three comparison line and asked which one was most like the other line, then asked to answer however there was only one naive participant
How often did the naive participant give a wrong answer?
36.8% of the time
How many of the participants do not conform in Asch’s trials?
25%
How did Asch vary the experiment?
by changing group size, unanimity, task difficulty
What were Asch’s results when he varied group size?
Asch found conformity rose significantly when there were three confederates but there was little change after