Chapter 2

Question 1

Social ecological model (educating to create change)

Answer 1

• individual (1o1, build repour, personalized
• targeted/group (small group, address entire group, can be specific)
• community/population (CPE, general, all encompassing, focus on overall environment)

Question 2

Stages of change/transtheoretical model

Answer 2

• precontemplation = unaware change is needed, not thinking of changing, 6 months
• contemplation = recognize change needed, most significant change, don’t know where to start, 6 months
• preparation = plan, specific, haven’t started, seek resources, 30 days
• action = make measurable change, adopt plan, make mistake, 6 months
• maintenance = consistent, can fall back, life-long
  (5 years=termination, most likely to not relapse)

Question 3

Rogers’ diffusion of innovations model

Answer 3

• innovators = 2.5%, constantly on lookout for ideas, high risk tolerance, 1st to adapt
• early ad0pters = 13.5%, 2nd to adapt, discreet about adapted change, selective, better activists
• early majority = 34%, 3rd to adapt, social connection with early adopters
• later majority = 34%, 4th to adapt, skeptisism
• laggards = 16%, 5th to adapt, very skeptical, high value on traditions, no social contact

Question 4

High risk behavior

Answer 4

increase risk takers, willing to take risk increases