Chapter 2 Flashcards
Asynchronous Communication
Communication that occurs when there’s a time gap between when a message is sent and when it is received.
Coculture
The perception of membership in a group that is part of an encompassing culture.
Collectivistic Culture
A culture where members focus on the welfare of the group as a whole, rather than a concern by individuals for their own success.
Culture
The language, values, beliefs, traditions, and customs people share and learn.
Disinhibition
The tendency to transmit messages without considering their consequences.
Ethnocentrism
The attitude that one’s own culture is superior to others’.
Flaming
Sending angry and/or insulting e-mails, text messages, and website postings.
High-Context Culture
A culture that relies heavily on subtle, often nonverbal cues to maintain social harmony.
In-Groups
Groups with which we identify.
Individualistic Culture
A culture where members focus on the value and welfare of individual members, as opposed for the group as a whole.
Intergroup Communication
The interaction between members of different cocultures.
Low-Context Culture
A culture that uses language primarily to express thoughts, feelings, and ideas as directly as possible.
Out-groups
Groups of people that we view as different from us.
Power Distance
The degree to which members of a group are willing to accept a difference in power and status.
Prejudice
An unfairly biased and intolerant attitude toward others who belong to an out-group.
Richness
A term used to describe the abundance of nonverbal cues that add clarity to a verbal message.
Salience
How much weight we attach to a particular person or phenomenon.
Social Media
Digital communication channels used primarily for personal reasons, often to reach small groups of receivers.
Stereotyping
The perceptual process of applying exaggerated beliefs associated with a categorizing system.
Synchronous Communication
Communication that occurs in real time.
Uncertainty Avoidance
The cultural tendency to seek stability and honor tradition instead of welcoming risk, uncertainty, and change.
Web 2.0
A term used to describe how the Internet has evolved from a one-way medium into a “mass personal” phenomenon.
