Chapter 2 Flashcards
Name the five stages of internationalization
1-exporting 2-sales office 3-licensing or franchising 4-subsidiaries 5-IJV, M&A, international alliances
What are two auxiliary methods of internationalization
Outsourcing and off shoring
What is the difference between off shoring and out sourcing
Off shoring differs from outsourcing in that off shoring involves the relocation of one or more aspects of the firms business processes to a location in another country for the purpose of lowering costs.
What is born global?
Companies that tend to be in the IT industry who are almost immediately operating across the globe. This is primarily because of the product they sell for example Internet products or IT applications.
What is integration versus local responsiveness
Refers to the varying degrees of required interconnectedness of the MNEs various subsidiaries with each other and with headquarters
What is integration
Integration is defined as the extent to which the subsidiaries and the headquarters develop a unified whole that’s provide a variety of competitive advantages such as economies of scale, improved quality, and standardization.
What is local responsivenes
The extent to which subsidiaries respond to local differences, which involves the modification the products or services in order to fully meet local customer needs, respond to competition, and culture.
Name for MNE business strategies
- International - low integration and low local responsiveness
- Multi domestic - low integration and high local responsiveness (Nestle). May open regional headquarters.
- Global - high degree of integration and low degree of local responsiveness
- Transnational - high degree of integration and high degree of local responsiveness (Procter and Gamble)
IMGT
Name 3 orientations of senior executives
Ethnocentrism
Poly centrism or regio centrism
Geocentrism
EPG OR ERG
What is ethnocentrism
Headquarters knows best
What is poly centrism or regio centrism
Decentralized approach and local knows best
what is Geocentrism
Borrow best practices from around the globe. No
Preference to HQ or local.
What is centralized
Decisions are made by HQ
What is decentralized
Local offices have the power to work more autonomously and make their own decisions
What is convergence
The use of HQs policies and procedures