Chapter 2 Flashcards
Absolutist Approach
A view in cross-cultural psychology that psychological phenomena are basically the same in all cultures.
Application-Oriented Strategy
An attempt to establish the applicability of research findings obtained in one country or culture to other.
Comparativist Strategy
An attempt to find similarities and differences in certain statistical measures in a sample of cultures.
Content-Analysis
A research method that systematically organizes and summarizes both the manifest and latent content of communication
Correlation Coefficient
A number that summarizes and describes the type of relationship present and the strength of the relationship between variables X and Y
Dependent Variable
The aspect of human activity that is studied and expected to change under the influence of an independent variable (s).
Equivalence
Evidence that the methods selected for the study measure the same phenomenon across other countries chosen for the study
Experiment
The investigative method in which researchers alter some variables to detect specific changes in the subjects’ behaviors, attitudes, or emotions.
Focus-group Methodology
A survey method used intensively both in academic and marketing research.
Independent Variable
The condition(s) that are controlled by the researcher.
Indirect Survey
The type of surveys in which the researcher’s personal impact is very small because there is no direct communication between the respondent and the interviewer.
Laboratory Observation
Recording people’s behavior in an environment created by the researcher.
Measure of Central Tendency
The measure that indicates the location of a score distribution on a variable, that is, describes where most of the distribution is located.
Median
The score in a distribution located at the 50th percentile
Meta-Analysis
The quantitative analysis of a large collection of scientific results in an attempt to make sense of a diverse selection of data
