Chapter 2 Flashcards
What are official goals?
Missions
Communicate what the organization stands for and what it’s trying to achieve
Provide legitimacy
What are operative goals?
Actual and specific measurable goals that give employees direction and motivation
Name the 6 types of operative goals
Overall performance Resources Market Employee Development Innovation/Change Productvity
How do goals and strategies complement one another?
Goals define where the organization wants to go
Strategy defines how it will get there
What are the 2 models for formulating strategies?
Porter’s Competitive Strategies
Miles and Snow Typology
What are the dimensions of Porter’s framework?
Competitive Advantage and Competitive Scope
What are the dimensions for: Low Cost Leadership
Low cost and broad scope
What are the dimensions for: Differentiation
Unique and Broad scope
What are the dimensions for: Focused Low Cost Leadership
Low Cost and Narrow Scope
What are the dimensions for: Focused Differentation
Unique and Narrow Scope
What approach does differentiation have vs low cost?
Differentiation has a learning approach
Low cost has an efficiency approach
Name the 4 strategies of the Miles and Snow Typology
Prospector
Defender
Analyzer
Reactor
Explain the characteristics, environment, and approach of: Prospector
Innovative, take risks, new opportunities
Dynamic growing environment
Learning approach
Explain the characteristics, environment, and approach of: Defender
Concerned with stability and holding onto current customers
Stable environment
Efficiency approach
Explain the characteristics, environment, and approach of: Analyzer
Maintain stable business and innovate
Balances efficiency and learning
