Chapter 18 - Mass Media and Mass Communication

Question 1

Fake news

Answer 1

news stories that are false: the story itself is fabricated with no verifiable facts, sources, or quotes

Question 2

Disinformation

Answer 2

false information deliberately and often covertly spread in order to influence public opinion or obscure the truth

Question 3

Propaganda

Answer 3

the selective use of information for political effect

Question 4

Factoid

Answer 4

an item of unreliable information that is repeated os often that is becomes accepted as a fact

Question 5

Medium

Answer 5

intermediate agency, channel of communication

Question 6

Mass Media

Answer 6

any means of communication that reaches large numbers of people

Question 7

Functionalist perspective of media (4)

Answer 7

1. coordinates the operation of industrial and postindustrial societies
2. important agents of socialization
3. agent of social control (ensure conformity)
4. provide entertainment

Question 8

Conflict perspective of media (3)

Answer 8

1. there are those that benefit - the dominant class and politicians, and those who don’t - the marginalized groups
2. who “owns” the media? - and what repercussions does this ownership have?
3. what ‘truth’ (if any) is being presented

Question 9

Advertising

Answer 9

fear of losing business may lead to news carriers to soften stories that big advertisers might find offensive

Question 10

Sourcing

Answer 10

most news agencies rely heavily on government and corporate sources that routinely slant information to reflect favourably on their policies and preferences

Question 11

Flak

Answer 11

journalists who depart from official and corporate points of view are attacked

Question 12

Tuesday, August 30th, 2005

Answer 12

journalists submitted photos of desperate people taking food and water for themselves at local grocery stores

Question 13

How does modern technology impact communication?

Answer 13

1. speed - amplified the rate at which we communicate with one another
2. accessibility - changed how/when/where we communicate with one another
3. efficiency - communicative acts accomplished with a minimum expenditure of time and effort

Question 14

Social media

Answer 14

collective of online communication channels (platforms) dedicated to community-based input, interaction, content-sharing and collaboration

Question 15

Net neutrality

Answer 15

the principle that internet service providers should not restrict access to any online content

Question 16

Online piracy

Answer 16

term used by internet service providers and online distributers of movies, music, and books to describe the downloading of copyright material without paying for it

Question 17

Media imperialism

Answer 17

the domination of a mass medium by a single national culture and the undermining of other national cultures

Question 18

Cultural studies

Answer 18

refer to popular interdisciplinary areas of research

Question 19

Two step flow of communication

Answer 19

between mass media and audience members involves (1) respected people of high status and independent judgment evaluating media messages, and (2) other members of the community being influenced to varying degrees by these opinion leaders.

Question 20

Canada’s five multimedia giants

Answer 20

1. BBE
2. Rogers
3. Shaw
4. Quebecor
5. CBC/Radio Canada

Question 21

Three main factors that explain the rise of mass media

Answer 21

1. The protestant reformation
2. Democratic movements
3. Capitalist industrialization