Chapter 17 Flashcards
1
Q
Purpose of market research in determining customer characteristics/ consumer profiles, wants and need
A
Gg
2
Q
Distinction between primary (field) research and secondary desk research
A
H
3
Q
Main features of primary research
A
H
4
Q
Main features of secondary research
A
P
5
Q
Methods of primary research and gather disadvantages
A
Including focus groups and surveys
6
Q
Sources of secondary information
A
Including printers, payed for, web-based sources of info
7
Q
Random sampling
A
F
8
Q
Stratified sampling
A
F
9
Q
Quota sampling
A
L
10
Q
Last sampling
A
Sa vie
11
Q
Reliability of data collection
A
F
12
Q
Analysis of results obtained from market research
A
L
13
Q
Interpretation of info
A
D
14
Q
Cost effectiveness of market research in. given situations
A
Treated descriptively
