Chapter 15: Business of Personal Fitness

Question 1

List the 4 Ps of marketing.

Answer 1

Product, price, promotions, and place

Question 2

What is not one of the three factors to consider when looking at your product?

Answer 2

Influence

Question 3

Define isochrone and explain its significance to your marketing efforts.

Answer 3

The isochrones is an area defined by travel time—it consists of all the areas within 8 to 12 minutes of your location. Experts agree that clients are willing to travel a maximum of 8 to 12 minutes to a fitness club. This is the area where you will focus your marketing efforts and, therefore, get the majority of your clients.

Question 4

True or False: Referrals are the best way to ensure your long-term success in the fitness industry.

Answer 4

True

Question 5

Explain the steps you can take to maintain a quality professional image.

Answer 5

Dress appropriately, present yourself in a professional manner, and behave professionally.