Chapter 15 and extras

Question 1

What is sport management?

Answer 1

provide support services, facilities, amenities to
make physical activity experiences for performers and fans
enjoyable

Question 2

What can a sport manager be employed as?

Answer 2

 Marketing coordinator for a speedway (see the section titled Sport Entertainment)
 Program coordinator for a YMCA (see Sport Participation)
 General manager for a golf course (see Sport Participation)
 Athletic director for a high school (see Sport Entertainment)
 Development officer for a college or university athletic department (see Sport Entertainment)
 Event manager for a triathlon (see Sport Services)
 Manager of a golf equipment retail store (see Sporting Goods)

Question 3

7 characteristics sports management employers often seek

Answer 3

 strong education
 work experience
 Professionalism
 Volunteerism
 networking skills
 a good work ethic
 and a positive attitude

Question 4

risk management (under legal management)

Answer 4

The forecasting and evaluation of financial risks together with the identification of procedures to avoid or minimize their impact.

Question 5

sports management program structures

Answer 5

 Recreation programs commonly offer greater depth in terms of recreational programming and related considerations.

 Sport tourism programs address how to develop and manage sport-related travel opportunities and determine their effects.

 Sport management programs, in contrast, tend to focus on the sport-specific application of business principles such as management and marketing in for-profit and nonprofit settings

Question 6

Marketing management duties

Answer 6

sponsorships, advertising, promotions, merchandising