Chapter 14: Social Psychology Flashcards
Social Cognition
How people perceive, interpret, and categorize their own and others social behaviour
Attitudes
Positive or negative evaluative reactions towards a stimulus
Components of attitudes
Cognitive (beliefs, ideas)
Affective (emotions, feelings)
Behavioural (predispositions to act)
When do attitudes have the strongest influence on behaviour?
When situational factors are weak, or when the attitude is stable, specific to the behaviour, or easily recalled.
Central Route of Persuasion
Going directly to the rational mind, influencing attitudes with evidence and logic
Peripheral Route of Persuasion
Changing attitudes by going around the rational mind and appealing to fears, desires, and associations
Foot-in-the-door Persuasion
Get them to agree to something small so that they will agree to something larger later on
Door-in-the-face Persuasion
Ask them for something large, expecting a no, so that they are more likely to agree to a smaller request
Self-Perception Theory
Believes that when we’re uncertain about our attitudes, we assume what they are by observing our behaviour.
Implicit Attitude
An attitude of which the individual is unaware
Evolutionary perspective to stereotypes
Says that we stereotype as a means of survival
Realistic Conflict theory of stereotypes
Says that the amount of conflict between groups determines the amount of prejudice between them
Social Identity Theory of Stereotypes
Says that social cognitive factors contribute to the onset of prejudice
Attributions
Judgements about causes of behaviour and outcomes
Dispositional/Internal Attributions
Belief that behaviour is caused by the persons inner traits