Chapter 13 - Social Psychology Flashcards
Social psychology
The study of how people influence others behaviours, beliefs and attitudes
People tend to believe
That other people are vulnerable to social influence, but that we are not
Humans are __ beings, with
-social
-strong biological need to belong
Brians are developed in order too
Predispose us to forming intimate interpersonal networks
Social influence processes serve us well most of the time, but
They can occainsionally backfire
Social comparisons
Evaluate our attitudes and beliefs by comparing with others
-upwards and downwards
Social contagion
Look to others when situation is ambiguous
-urban legends, mass hysteria
The fundamental tribulation error
Tendency for observers to underestimate situational influences and overestimate influences on others behaviour
*The attributions you give yourself for success, is different than other people. More positive about yourself, than other people
Example: calling someone else who is driving bad an idiot
Tend to view someone as individualistic
Make more errors
View people as collectivist
Less often making errors
Belief
A conclusion regarding factual evidence
Attitudes
A belief with an emotional component
Attitudes don’t always predict
Behaviour
-politics
Attitudes can predict behaviours when
Attitudes are firmly held and stable over time
Recognition
We’re more likely to believe something we’ve heard many times
-things are more familiar
-choose sports team you know
Personality
Our attitudes are associated with our personality traits
Risk of recognition
Bandwagon fallacy
Cognitive dissonance theory
We alter attitudes bc we experience an unpleasant state of tension, between two or more conflicting thoughts
Cognition A vs Cognition B (cognitive dissonance theory)
I’m an honest person vs i cheated on my psychology exam
Results of cognitive dissonance theory (examples) A, B, C
Change A= im not an honest person after all
Change B= I didn’t really cheat, it was an accident
Generate cognition C, that reconciles A/B= I had to do it, the test was unfair
Alternative to cognitive dissonance
Dissonance is not the reason for shifting attitudes but rather threats to our self concept are the reason
Self perception theory
Attitudes are acquired form observing our behaviours
Impression management theory
We don’t actually change our attidues but we say we have, to avoid seeming inconsistent
-blm post—> what other people think of you
Central route vs peripheral route
(Dual process models)
More time processing, and analyzing
-longer lasting
Low effort, rule of thumb, emotons
-shorter lasting
Foot in the door
Asking someone to volunteer 1x a week and eventually getting them to volunteer 5x
-small request before bigger request
Door in the face
Start out large, then come down (seem more reasonable)
-ask for 100 bucks, then ask for 10
Low ball
Getting someone to agree to something small, then mentioning all the add ons after
-buying a car, then all the extra things you could get
But you are free
Getting others to agree with you based on the illusion of choice
-convince themselves they made the choice rather than being pressured
Characteristics of messenger
-attractiveness is more persuasive, adds to credibility (halo effect)
Attractiveness of messenger e
Adds to credibility, trust and halo effect
Similarity of messenger
More similar, more trusting
Implicit egotism effect
We’re more positively disposed toward people, places or things that resemble us
Persuasion tactics
-vivid testimonials (celebs)
-scarcity (more likely to run and get it)
-consensus (think other people think similarity)
Conformity
Changing behaviour to fit in with others
-dominant group
-peer pressure, adolescence