Chapter 13 - Mass Media and Communication Flashcards
Media
The plural form of medium, a channel of communication.
Mass Media
Medicated communication intended for large audiences.
Culture Industries
Large organizations in the business of mass communication that produce, distribute, or show carious media texts (cultural products) as an industry.
Mass-Market Paperbacks
Popular books addressed to a large audience and widely distributed.
E-Books
Electronic books read on a computer screen instead of a printed page.
Active Agents
Seekers of various media messages and resisters of others.
Mass Media Effects
The influence that media have on people’s everyday lives.
Media Text
A Television show, advertisement, movie, or other media event.
Selective Exposure
The idea that people seek media messages and/or interpret media texts in ways that confirm their beliefs and conversely, resist or avoid messages that challenge their beliefs.
Uses and Gratifications
The idea that people use media messages and find various types of gratifications in some media texts rather than in others.
Content Analysis
Approach to understanding media that focuses on a specific aspect of the content of a text or group of texts.
Agenda-Setting Capacity
The power of media coverage to influence individuals’ view of the world.
Cultivation Theory
Idea that long-term immersion in a media environment leads to “cultivation,” or enculturation, into shared beliefs about the world.
Hegemony
The process by which we consent to social constructions, rather than having them imposed on us.
Media Event
Occasions or catastrophes that interrupt regular programming.
