Chapter 12 - Rhetorical Communication

Question 1

Rhetoric

Answer 1

Communication that is used to influence the attitudes or behaviors of others; the act or persuasion.

Question 2

Rhetorical Critic

Answer 2

An informed consumer of theoretical discourse who is prepared to analyze rhetorical texts.

Question 3

Sophists

Answer 3

The first group to teach persuasive speaking skills in the Greek city-states.

Question 4

Orator

Answer 4

A public speaker.

Question 5

Rhetor

Answer 5

A person or institution that addresses a large audience; the originator of a communication message but not necessarily the one delivering it.

Question 6

Artistic Proofs

Answer 6

Artistic skills of a rhetor that influence effectiveness.

Question 7

Ethos

Answer 7

A rhetorical construction of character.

Question 8

Persona

Answer 8

The identity one creates through one’s public communication efforts.

Question 9

Pathos

Answer 9

The rhetorical use of emotions to affect audience decision making.

Question 10

Logos

Answer 10

Ration appeals the use of rhetoric to help the audience see the rationale for a particular conclusion.

Question 11

Social Position

Answer 11

Place in the social hierarchy, which comes from the way soccer is structured.

Question 12

Rhetorical Audience

Answer 12

Those people who can take the appropriate action is response to a message.

Question 13

Rhetorical Event

Answer 13

Any event that generates a significant amount of public discourse.

Question 14

Deliberative Rhetoric

Answer 14

The type of rhetoric used to argue what a society should do in the future.

Question 15

Public Sphere

Answer 15

The arena in which deliberative decision making occurs through the exchange of ideas and arguments.

Question 16

Forensic Rhetoric

Answer 16

Rhetoric that addresses events that happened in the past which the goal of setting things right after an injustice has occurred.

Question 17

Social Movement

Answer 17

A large, organized body of people who are attempting to create social change.

Question 18

Special-Occasion Speeches

Answer 18

Evocative speeches intended to entertain, inspire, celebrate, commemorate, or build a community.

Question 19

General Purpose

Answer 19

Whichever of the three goals - to inform, persuade, or entertain - dominates a speech.

Question 20

Audience Analysis

Answer 20

The process of determining what an audience already knows or wants to know about a topic, who they are, what they know or need to know about the speaker, and what their expectations might be for the presentation.

Question 21

Demographic Analysis

Answer 21

The portion of an audience analysis that considers the ages, races, sexes, sexual orientation, religions, and social class of the audience.

Question 22

Specific Purpose

Answer 22

What a speaker wants to inform or persuade an audience about, or the type of feelings the speaker wants to evoke.

Question 23

Thesis Statement

Answer 23

A statement of the topic of a speech and the speaker’s position on it.

Question 24

Supporting Materials

Answer 24

Information that supports the speaker’s ideas.

Question 25

Visual Aids

Answer 25

Audiovisual materials that help a speaker reach intended speech goals.

Question 26

Chronological Pattern

Answer 26

One that follows a timeline.

Question 27

Spatial Pattern

Answer 27

One that arranges points by location and can be used to describe something small.

Question 28

Topical Pattern

Answer 28

One that has no innate organization except that imposed by the speaker.

Question 29

Problem-Solution Pattern

Answer 29

One in which the speaker describes various aspects of a problem and then proposes solutions.

Question 30

Cause-Effect Pattern

Answer 30

One used to crate understanding and agreement, and sometimes to argue for a specific action.

Question 31

Introduction

Answer 31

Opening material of a speech from which the audience members gain a first impression of the speech’s content and of the speaker.

Question 32

Signposts

Answer 32

Transition sin a speech that help an audience understand the speaker’s organization, making it easier for them to follow.

Question 33

Conclusion

Answer 33

Closing material of a speech where the speaker reviews that main points, may challenge the audience to act, and leaves the audience with a positive view of a speaker and topic.

Question 34

Delivery

Answer 34

The presentation of a speech before an audience.

Question 35

Eye Contact

Answer 35

Looking directly into the eyes of another.