Chapter 13 - Behavior in a Social Context Flashcards
attributions
judgements about the causes of our own and other people’s behaviour and outcomes
personal/internal attributions
people’s behaviour is caused by their characteristics
situational/external attributions
behaviour is caused by the aspects of the situation
what type of attribution is the following:
I got an A on the exam because I have a high ability
personal/internal
what type of attribution is the following:
I got an A on the test because it was easy
situational/external
what factors affect what attribution we make?
consistency
Distinctiveness
Consensus
consistency
is the response consistent over time?
ex) if Kim says she hates art class, and two weeks later she still says she hates art class, then consistency is high
distinctiveness
is the response distinctive to that situation, or does the person demonstrate similar responses to all/many situations
ex) if Kim says she hates art class, but she doesn’t hate any other class, then distinctiveness is high
consensus
do other people agree with the behavior?
ex) if Kim hates art class, and other students also hate art class, then consensus is high
what attributional factors lead to personal attribution?
high consistency
Low distinctiveness
Low consensus
what attributional factors lead to situational attribution
high consistency
High distinctiveness
High consensus
fundamental attribution error
when it comes to explaining other people’s behavior, underestimating the impact of the situation and overestimating the role of personal factors
what can reduce the fundamental attribution error?
when people have time to reflect on their judgments
When people are highly motivated to be careful
self serving bias
attributing successes to personal factors and attributing failures to situational factors
what type of attributional pattern do depressed people display?
opposite of self-serving bias
Taking little credit for successes and much credit for failures
how does culture affect attribution of other people’s behaviour
people from individualistic cultures tend to attribute other people’s behaviour to personal factors
People from collectivistic cultures tend to attribute other people’s behaviour to situational factors
how does culture affect attribution of our own behaviour
collectivistic cultures – take less credit for success, more for failures
individualistic cultures – take more credit for successes, less for failures
primacy effect
we tend to attach more importance to the initial information that we learn about a person
T/F because of the primacy effect, we can’t overcome our initial impressions of a person
false
New info can change your opinion, but it has to “work harder “
why does new information have to work harder to overcome initial impression?
we are most alert to information we receive first
Initial info can shape how we perceive subsequent info
in terms of evolutionary psychology, explain why we are most alert to initial information
evaluating stimuli quickly was adaptive for survival
how can primacy effects be reduced
when we are asked to avoid making snap judgments
We are reminded to carefully consider evidence
We are made to feel accountable for our judgements
stereotype
A generalized believe about a group of people
self fulfilling prophecy
when your expectations lead you to act towards others in a way that brings about what you expected
ex: if you expect the host of the party to be cold and aloof, your behaviour towards them may change in subtle ways, that results in “confirming” what you thought
attitude
positive or negative reaction towards a stimulus
what are the three broad factors under which attitudes best predict behaviour
when counteracting situational factors are weak, attitude influences behaviour more strongly
When we are aware of attitude and hold them strongly, it has a greater influence on behavior
General attitudes are good at predicting general behavior. Specific attitudes are good at predicting specific behaviour
Theory of cognitive dissonance
when two or more of a persons cognitions contradict one another, they are uncomfortable and become motivated to reduce the dissonance
counterattitudinal behaviour
behaviour that is inconsistent with our attitude
T/F counter attitudinal behaviour always produces dissonance
false
Produces dissonance only if we perceive that our actions were freely chosen, not coerced
when is dissonance maximized
when the behaviour threatens our sense of self worth or produces negative consequences that were foreseeable
how can dissonance be reduced?
1) rationalizing that their attitude/behavior wasn’t important
2) find external justification
3) making other excuses
self perception theory
we make inferences about our own attitudes by observing how we behave
according to self perception theory, why does counter attitudinal behaviour produce attitude change?
because you observe how you’ve acted, and infer how you must have felt in order to have behaved that way
persuasion components
communicator Message Channel Audience Context
components of credibility
expertise
Trustworthiness
communicator characteristics that increase persuasiveness
communicator credibility
two-sided approach
when presenting an argument, it is easier to persuade someone if you show them both sides of the issue
message characteristics that increase persuasiveness
two-sided approach
Moderate discrepancy
Moderate fear
moderate discrepancy
it is easier to persuade the audience if you present a position that’s only slightly different from their viewpoint
moderate fear
arousing fear to persuade can be effective when it evokes moderate fear and provides low-cost ways to reduce the threat
two routes to persuasion
central route to persuasion
peripheral route to persuasion
Central route to persuasion
people think carefully about the message, are influenced because they find the arguments compelling
peripheral route to persuasion
people don’t scrutinize the message, are influenced by other factors, such as speakers attractiveness, message’s emotional appeal
which persuasion route leads to longer lasting attitude change?
Central route
under what conditions will someone follow the central route
message is personally relevant
they have high need for cognition
they are uncertainty orientated
characteristics of uncertainty orientated people
look for a new information, particularly in new/unpredictable situations
under what conditions does the mere presence of other people enhance performance?
The task is simple/well learned
under what conditions does the mere presence of other people impair performance?
when the task is difficult/complex
social facilitation
an increased tendency to perform ones dominant response in the mere presence of others
social norms
shared expectations about how people should think, feel, and behave
social role
A set of norms that characterizes how people in a given social position ought to behave
role conflict
The norms accompanying different roles clash
are norms the same across all cultures?
no
Social norms are arbitrary
conformity
The adjustment of individual behaviors, attitudes, and believes to a group standard
informational social influence
we follow the opinion/behavior of others because we believe that they have accurate knowledge and what they’re doing is “right”
normative social influence
we conform to be accepted by others and avoid rejection
factors that affect conformity
Group size
Presence of a dissenter
at what group size are participants likely to conform
four or five
what happens to conformity when the consequences of being incorrect are higher?
conformity decreases
under what conditions is the minority most likely to influence the majority
The minority is:
Highly committed to their point of view
Independent in the face of majority pressure
Consistent over time
Appear to keep an open mind
milgrams experiment
participants controlled the amount of voltage administered to an actor. even if the actor screamed, and the participant was uncomfortable with continuing, they would continue if the experimenter told them to
factors that influence destructive obedience
1) remoteness of the victim
2) closeness/legitimacy of authority figure
3) cog in a wheel
4) personal characteristics