Chapter 13

Question 1

How the household influences consumer behavior

Answer 1

some researchers see the household as the most important unit of analysis for consumer behavior because households make many more acquisition, consumption and disposition decisions than individuals do

Question 2

nuclear family

Answer 2

Describes a household with a father mother and children

Question 3

Extended family

Answer 3

Describes the nuclear family plus relatives such as granparents, aunts, uncles and cousings

Question 4

Household

Answer 4

Is a broader term that includes a single person living along or a group of individuals who live together in a common dwelling, regardless of whether they are related

Question 5

Five main factors are altering the basic structure and characteristics of households: these include

Answer 5

Delayed marriage and cohabitation

Dual career families

Divorce

Smaller families

Same sex and trans households

Question 6

Household decision roles

Answer 6

Roles that different members play in a household decision Household members may perform a variety of tasks or roles in acquiring and consuming a product or service

Question 7

Gatekeepers (Roles that household members play)

Answer 7

household members who collect and control information important to the decision

Question 8

Influencer (Roles that household members play)

Answer 8

Household members who try to express their opinions and influence the decision

Question 9

Decider (Roles that household members play)

Answer 9

ther person or persons who actually determine which product or sevice will be chosen

Question 10

Buyer (Roles that household members play)

Answer 10

The household member who purchases or acquires the product or service

Question 11

User (Roles that household members play)

Answer 11

The household member who consumes the product

Question 12

Household roles can be instrumental meaning

Answer 12

They relate to tasks affecting the buying decision

Question 13

Roles (Roles that household members play) can also be expressive

Answer 13

means they indicate family norms

Question 14

Overprivelage

Answer 14

Families are those with an income higher than the average in their social class

Question 15

Class average

Answer 15

Families have an income level that is average for their social class and can therefore affort the type of symbols expected for their status

Question 16

underprivileged

Answer 16

Those whose incomes are below the median, have trouble meeting class expectations

Question 17

Middle class (consumption patterns of specific social classes)

Answer 17

The values and consumption patterns of middle-class consumers vary, yet many look to the upper class for guidance on certain behaviors such as peoper dining etiquette, or clothing