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Hendrik Diepers
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Decks in this class (39)
Chapter 1
Consumer behavior,
Offering,
Consumer behavior reflects
36
cards
Chapter 12
How age affects consumer behavior...,
How gender and sexual orientation...,
Communal goals how gender and sex...
13
cards
Chapter 13
How the household influences cons...,
Nuclear family,
Extended family
17
cards
Chapter 14
Personality,
Social sciences provide various a...,
Psychoanalytic approaches social ...
14
cards
Chapter 11
Nonmarketing source,
Social influence marketing and no...,
Nonmarketing sources delivered vi...
47
cards
Chapter 3
Exposure,
Rketing stimuli,
The best products and services fa...
39
cards
Chapter 4
Consumer memory,
Retrieval,
Sensory memory
46
cards
Chapter 5
Attitude,
Attitudes are important because they,
Five main characteristics of atti...
41
cards
Chapter 6
When consumers are either unwilli...,
Peripheral route to persuasion,
Thin slice judgements
20
cards
Chapter 2
Motivation,
The effects of motivation,
Motivation also affects how we pr...
40
cards
Chapter 7
Problem recognition,
Ideal state,
The actual state
26
cards
Chapter 8
Judgement,
Decision making,
In a consumer context judgements are
48
cards
Chapter 9
Low effort judgement process,
Availability heuristic low effort...,
Low effort judgement process avai...
31
cards
Chapter 10
Post decision dissonance,
Mao,
Post decision regret
24
cards
Lecture 1
Why do we need consumer behavior,
How should we think of consumers,
What is consumer behavior model
12
cards
Lecture 2
Culture,
Norms,
Values
14
cards
Lecture 3
What is social influence,
Who are we influenced by and what...,
Reference groups
24
cards
Lecture 4
Exposure,
Marketig stimulus,
Selective exposure
25
cards
Lecture 5
0
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Lecture 6
0
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Lecture 7
0
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Lecture 8
0
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Lecture 9
0
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Lecture 10
0
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chapter 2
0
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chapter 11 real
Sources of incluence on consumer ...,
Marketing sources social influenc...,
Nonmarketing sources
16
cards
chapter 9 pt 2
Habit low effort thought based de...,
Habits are one of the simples mos...,
Marketers can use an operant cond...
17
cards
chapter 11 pt 2
Consumer socialization,
Normative influence,
Normative influence affects brand...
14
cards
chapter 13 pt 2
Social class structures are impor...,
Tickle down effect,
Status float
19
cards
slides that could be relevant 1
Consideration of options,
Low effort consumer decision maki...,
Culture
20
cards
slides that could be relevant 2
Normative social influence,
Normative social influence,
Liking reasons for compliance
16
cards
slides that could be relevant 3
The perception process,
Selective exposure,
Preconscious attention
20
cards
slides that could be relevant 4
Fluency theory,
Ego defence function functional t...,
Value expressive function functio...
22
cards
slides that could be relevant 5
Model of consumer motivation,
Approach motivation,
Avoidance motivation
23
cards
slides that could be relevant 6
Compensatory vs non compensatory,
Lexicographic strategy,
Elminiation by aspect strategy
12
cards
slides that could be relevant 7
Expected value approach,
Expected value approach,
Prospect theory
21
cards
slides that could be relevant 8
Social class,
Social class differ in terms of,
Conspicuous vs inconspicuous sign...
16
cards
slides that could be relevant 9
Webers law,
Webers law formula,
What is attitude
20
cards
slides that could be relevant 10
2 views on decision making heuristic,
Compensatory decision making rules,
Noncompensatory decision rules
16
cards
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Decision making in marketing
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