Chapter 12 Factorial Design Flashcards
interaction effects
the effect that factor A has on the DV depends on factor B
interaction effects reflect…
moderation effects
factorial design
experimental designs examining how 2 or more IVs influence a DV SIMULTANEOUSLY
how many IVs are in factorial design studies?
at least 2
each condition in a factorial design has _______ _______ from multiple IVs
combined effects
cell means
the score of the DV; focal interest of factorial design
main effects in factorial design
overall effect of ONE IV on the DV AS IF ONLY THAT IV WERE STUDIED
interactional effects
interaction b/w two IVs/factors
marginal mean
mean DV score produced by 1 IV (each IV has its own marginal mean)
what test can be conducted to determine if the difference b/w means is significant?
ANOVA
what indicates the presence of interaction effects?
-lines are not parallel on line graph
-there is a difference between differences of means
what does a difference b/w differences of 0 indicate?
no interaction effects
template for describing main effects
there is a main effect of (factor name) on the DV such that participants in (one level of the factor) scores higher on the DV than participants in (the other level of the factor)
OR
there is not a main effect of (factor name)
template for describing interaction effects
- summarize if there is even an interaction effect b/w factors A and B
- for level 1 of factor B, the DV is higher/lower in level 1 of factor A than level 2 of factor A. In contrast, for level 2 of factor B, the DV is lower/higher in level 1 of factor A than in level 2 of factor A.
if a study shows to have both main effects and interaction effects, which are usually more important?
interaction