Chapter 12 Flashcards
social psychology
study of causes and consequences of sociality
attempts to understand the social dynamics of everyday life
intra vs interpersonal concepts
intra: emotions, attitudes, internal-facing dynamics
Inter: how you act with something/someone outside of you, external facing dynamics
social influence
ability to change or direct another person’s behavior
3 motives for social influence: hedonie, approval, and accuracy
types of motives
approval motive
motivated to be accepted and to avoid being rejected
desire for belonging in social contexts is an evolutionary driver of our percpetion and behavior
types of motives
accuracy motive
we want to be correct, beleive what is true, as often as possible
we want to avoid “wrong” actions
We will follow people who are “right” and shun those who are wrong
norms
customary standards for behavior that are widely shared by members of a culture
some norms are shared by the whole world, in some cultures, and maybe just in families
norm of reciprocity
unwritten rule
**people should benefit those who have benefited them **
conformity
tendency to do what others do
results in a behavior change to “go along” with the group
in the military, there is a high desire for conformity
Solomon Asche Study of Conformity
displayed the influence of group consensus of conformity
A group of confederates falsely identified the length of a line, which caused a study participant to also willingly identify the wrong line length
demonstrates the impact of social pressure
groupthink
group decision-making style characterized by an excessive tendency among group members *to reach the same consensus *
NASA Challenger Disaster is an example
high conformity is valued so much so that any opposing information is rejected
obedience
the tendency to do what authorities tell us to do
Milgram Experiment and Stanford prison experiment
confederates
fake test subject/study participants
type of accuracy motive
informational influence
anothe person’s behavior provides information about what is good or true
persuasion
a person’s attitudes or beleifs are influenced by communication from another person
central route vs peripheral route persuasion
consistency
agreement, harmony or compatibility
especially correspondence or uniformity among the parts of a complex thing
we want to act in line with what they say
cognitive dissonance
an inconsistency between what we
* feel
* do
* act
the state of tension that results is called cognitive dissonance
strive for consistency
people tend to alter their attitudes/beliefs to match their behavior
social cognition
the process by which people think about and understand ourselves and others