Chapter 11: E-Commerce

Question 1

brick-and-mortar store

Answer 1

A conventional store with a physical presence. (p431)

Question 2

Brokerage sites

Answer 2

A type of Web site that brings buyers and sellers together to facilitate transactions between them; the site earns revenue in the form of commissions on sales made via the site. (p438)

Question 3

business-to-business (B2B) model

Answer 3

An e-commerce model in which a business provides goods or services to other businesses. (p437)

Question 4

business-to-consumer (B2C) model

Answer 4

An e-commerce model in which a business provides goods or services to consumers. (p437)

Question 5

business-to-government (B2G) model

Answer 5

An e-commerce model in which a business provides goods and services to government organizations. (p437)

Question 6

click-and-mortar store

Answer 6

A store with both a physical presence and an e-commerce site. (p431)

Question 7

consumer-to-consumer (C2C) model

Answer 7

An e-commerce model in which a consumer provides goods or services to other consumers. (p437)

Question 8

Digital wallets

Answer 8

An app or online service that stores information (such as credit, debit, and loyalty cards; digital coupons; and shipping information) that can be used to speed up purchase transactions. (p444)

Question 9

dot-coms

Answer 9

An Internet-only store with no physical presence. (p431)

Question 10

E-commerce

Answer 10

The act of doing business transactions over the Internet or similar technology. (p431)

Question 11

e-commerce business models

Answer 11

A description of how an e-commerce company does business, such as the types of buyers and sellers involved. (p436)

Question 12

e-tailers

Answer 12

An online retailer. (p438)

Question 13

m-commerce

Answer 13

E-commerce carried out via smartphones and other mobile devices. (p431)

Question 14

meta tags

Answer 14

A special HTML or XHTML tag containing information about a Web page that is added by the person creating the Web page and is used primarily by search sites. (p452)

Question 15

Near Field Communications (NFC)

Answer 15

A short-range wireless technology based on RFID and used to transfer payments or other information from a smartphone to another phone or to a payment terminal. (p432)

Question 16

Online auction sites

Answer 16

A Web site where potential buyers bid on an item and, at the end of a set time period, the highest bidder buys the item as long as all bidding criteria (such as minimum selling price) have been met. (p439)

Question 17

online checkout service

Answer 17

A checkout processing service that enables e-commerce customers to check out using their information associated with another e-commerce account, such as their Amazon account. (p443)

Question 18

online payment service

Answer 18

A type of payment service accessed via the Internet and used to make electronic payments to others, such as via deposited funds, a bank account, or a credit card. (p443)

Question 19

search engine optimization (SEO)

Answer 19

The process of evaluating a Web site and making changes to improve search site results. (p453)

Question 20

shopping cart software

Answer 20

E-commerce software designed to add ordering capabilities to an existing Web site. (p449)

Question 21

Storefront software

Answer 21

E-commerce software that facilitates the creation of an online store. (p448)

Question 22

subscription sites

Answer 22

A site that sells access to its online content. (p438)

Question 23

Web analytics

Answer 23

Statistics about Web site traffic that can be used to help evaluate the effectiveness of a Web site or a Web site promotion strategy. (p453)