Chapter 11 Flashcards
What are the 3 main componets of the social network theory
- People take actions based on their network environment
- A person’s position in a network influences his/her behaviors
- Networks have structure, and these network properties influence system performance
Which Position Type?
-prominent position in the network
-Sensitive to community norms and values
Central
Which Position Type?
Connects otherwise disconnected groups
- Access to different subgroups
- May be less beholden to the status quo
- Less constrained by immediate personal network
Bridging
Which Position Type?
individuals free from social norms
- Less constrained in their behavior, so freer to innovate
- Could be issues of isolation
Peripheral
Networks with high rates of __________ are more resistant to change
homophily
High rates of _________ are indicative of trusting relationship and a cohesive network
reciprocity
- Friends of friends become friends
- Dense pockets of interconnectedness accelerates behavior change within clusters and slows it between clusters
Transitivity
- Extent that ties are focused around one or a few nodes
- Central hubs can coordinate activities for the network; may be less sustainable than less-centralized hubs
Centralization
- The distance between any two people in the network is less than would be expected in a random network of the same size and density (number of links)
- Six degrees of separation
“Small World”
Who can be change agents?
- Leaders or central nodes
- Bridges
Locating Subgroups within the Network is called?
Segmentation
Concerned with mechanisms by which networks influence behavior is call the __________ ______ ______
Social Network Theory
Networks can be used as a method to measure or understand constructs in other theories is called the _______ _______ ________
Social Network Analysis
