Chapter 10 - Surveys and Official Statistics Flashcards
Non-Singular Question
When you ask more than one thing with only one answer.
What do you think of x and y?
2 Types of Survey Mode/Administration
Interviewer administered: face-to-face, telephone
Self-administered
How could interviewer administered surveys affect results?
Honesty, social desirability, interviewer effect
How could self-administered survey modes affect results?
Non-representative - not everyone has internet, mail, and/or language skills.
Doesn’t allow for clarification.
Non-Response Bias
Some people are more likely to respond to certain (or all) survey modes than others.
Tends to skew towards overrepresentation of old people and females.
Reactivity
The interviewer effect, basically. Reacting to people different based on gender and race.
Especially applies to face-to-face interviews.
Survey Research and Causality
Survey research has a tough time dealing with spurious relationships.
Cross-Sectional v Longitudinal
Cross-sectional: at one point in time
Longitudinal: as times goes on
Pros of Longitudinal Studies
Can increase internal validity
Can look at change over time
Can better understand temporal order
Attrition Problem
Longitudinal studies suffer from this because subjects can die, move, change phone numbers, etc.
Experimental Surveys, Cross-Sectional Surveys, and Longitudinal Studies as they all relate to confounding variables and temporal order
Experimental surveys: - good for temporal order - good for confounding Cross Sectional Surveys - bad for temporal order - bad for confounding Longitudinal: - good for temporal order - not good for confounding
4 Types of Close-Ended Questions
Scales (ordinal)
Binary (nominal)
Feeling thermometer
Forced choice
1 Pro and 1 Con for Open-Ended Questions
Pro: more information and their own words
Con: more time consuming for both parties
7 Criteria for Assessing Survey Questions / Strategies to Decrease Measurement Error
Single-barreled questions Balanced response options Exhaustive Response Categories Mutually exclusive categories Non-response option Neutral language Clear language
Balanced Response Options
Making sure there is an equal amount of positive and negative answers