Chapter 10 - Social Psychology Flashcards
Social psychology
The scientific study of how a person’s thoughts, feelings, and behavior influence and are influenced by social groups; area of psychology in which psychologists focus on how human behavior is affected by the presence of other people.
Social influence
The process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual.
Conformity
Changing one’s own behavior to match that of other people
Groupthink
Kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned
Consumer psychology
Branch of psychology that studies the habits of consumers in the marketplace
Compliance
Changing one’s behavior as a result of other people directing or asking for the change
Foot-in-the-door technique
Asking for a small commitment and, after gaining compliance, asking for a bigger commitment.
Door-in-the-face technique
Asking for a large commitment and being refused and then asking for a smaller commitment
Low-ball technique
Getting a commitment from a person and then raising the cost of that commitment
Elaboration likelihood model
Model of persuasion stating that people will either elaborate on the persuasive message or fail to elaborate on it and that the future actions of those who do elaborate are more predictable than those who do not
Central-route processing
Type of information processing that involves attending to the content of the message itself
Peripheral-route processing
Type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other noncontent factors.
Cognitive dissonance
Sense of discomfort and distress that occurs when a person’s behavior does not corresponds to that person’s attitude
Impression formation
The forming of the first knowledge that a person has concerning another person
Social categorization
The assignment of the person one has just met to a category based on characteristics the new person has in common with other people with whom one has had experience in the past
Implicit personality theory
Sets of assumptions about how different types of people, personality traits, and actions are related to each other.