Chapter 10: Public Opinion and Political Socialization Flashcards
American National Election Studies (ANES)
Academically-run national surveys of voters in the United States
Conservative
Social philosophy promoting traditional social institutions in the context of culture and civilization. They want to preserve respective traditions
Exit polls
Asks voters leaving a polling place how they voted
George Gallup
Pioneer of survey and sampling techniques
Liberal
Moral philosophy based on liberty and equality. generally support civil rights, democracy, gender and race equality, and the freedoms of speech, the press, religion and markets.
Libertarian
Seek to minimize governmental influence and control
Margin of error
An amount allowed for miscalculation
Moderate
A centrist political point of view
Political ideology
A belief of a certain moral and social philosophy
Political socialization
How people form political ideas and values
Population
A group of people in a certain demographic or region
Public opinion
Desires and beliefs of the majority population
Public opinion polls
Surveys taken to find out what the majority desires
Push polls
Surveys taken to sway public away from a politician with biased questioning
Random Sampling
Taking no particular demographic or region to poll
