Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Fire Life Safety Educator (FLSE) > Chapter 10 - PR/Media > Flashcards

Chapter 10 - PR/Media Flashcards

1
Q

A one-page document that explains the purpose and structure of an organization, a brief history, the people, the activities and function, and contact information.

A

Background sheet

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

A form of identification for products or services of a group that differentiates them from others.

A

Branding

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

A coordinated and purposeful effort to address and issue, a chief a goal, improve a situation, or solve a problem.

A

Campaign

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

the controlled delivery of messages and advertising sent to recipients of postal mail.

A

Direct mail

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Individuals or groups that exist outside the organization but who have some relationship with it.

A

External public

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Qualities or quantities research based on facts and measure all, recordable data.

A

Formal research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Usually refers to up to the minute news and events that are reported immediately, and take on a factual approach, delivering the what, who, where, when, and why of an incident.

A

Hard News

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

A celebrity spokesperson, mass media, advertising, editorial, or public official who can reach a greater number of people at one time.

A

Impersonal persuader

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

A worksheet used to give an official statement or an account of an emergency-related, event, or incident, which is distributed publicly to the media.

A

Incident information worksheet

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Research that is not based on qualities or quantitive evidence, including opinion polls, observation, physical evidence, casual interview, and publicity.

A

Informal Research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Individuals or groups that share an internal identity, such as fire department divisions.

A

Internal public

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

A

Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

A one page sheet that alerts the press to an upcoming new event. It is sent out several days before the vent and is followed up with a phone call.

A

Media Advisory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

A dummy copy or draft of a brochure, poster, or other publication to be review and educated before final production.

A

Mock-up

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

A form used by photographers ( or departments taking photos) to obtain person’s permission to use his or her photograph or likeness in a publication for an organization.

A

Model Release

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

A government grant offering protection for incentive and novelties.

A

Patent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Using favors, promises, or threats to obtain favors or influence other in return.

A

Patronage

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

the focus, angle, main point, usual idea, or new material along with an explanation of how a story will have an impact on an audience.

A

Peg

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

A respected authority, family member, friend, or other significant person or organization that may serve to influence opinions and practices.

A

Personal Persuader

20
Q

The collective opinion of most people of a particular public about a specific issue; no necessarily based on fact, often based on perception or observations of events, people, organizations and institutions, and products.

A

Public Opinion

21
Q

Information that is factual, interesting, and newsworthy to a news medium.

A

Publicity

22
Q

Data gathered regarding conditions and events.

A

Qualitative research

23
Q

Research that is based primarily on measurement providing a higher degrees of predictability and reliability.

A

Quantitative research

24
Q

Background information or human-interest sorties, which entertain or advise the reader.

A

Soft News

25
Q

A distinctive and recognizable symbol protecting worlds, designs, or a combination of the two fro use without permission.

A

Trademark

26
Q

A form that a person signs to voluntarily give up his or her rights.

A

Waiver

27
Q

What is the most commonly used social medical network a safety educator can use to provide safety information?

A

Facebook

28
Q

What type of news usually refers to up-to-the minute incidents and events that are reported immedialty, and take a factual approach, delivering the what, who, where, when, and why of an incident?

A

Hard news

29
Q

A(n) ___________ is a component of a program in which the educator directly presents fir or life safety information to a group.

A

Lesson

30
Q

What format does the safety educator use to alert the press of an upcoming news event?

A

Media Advisory

31
Q

What is a distinctive and recognizable symbol protected from use without permission?

A

Trademark

32
Q

What type of research includes opinion polls, observations, physical evidence, casual interviews, and publicity?

A

Informal

33
Q

What type of release an a safety educator use that doesn’t cost the department money?

A

Public Service announcement

34
Q

What is a government grant opening protection for inventions and novelties?

A

Patent

35
Q

A(n) ____________ is a coordinated and purposeful effort to address an issue, a chief a goal, improve a situation, or solve a problem within a predetermined time frame?

A

Campaign

36
Q

A(n) ________ serves as a clear definition of the knowledge and skills students should posses at critical points in an education process as a result of instruction.

A

Standard

37
Q

Which of the following is a characteristic descriptor of a true professional?

A

Competent

38
Q

What is a form that a person signs to voluntarily give up hois or her rights?

A

Waiver

39
Q

What type of research is based primarily on measurement and provides a higher degree of predictability and reliability and includes data from the hospital, schools, or fire and police, departments in terms of numbers of injures and fires?

A

Quantitive

40
Q

Which type of new is background information or human-interest stories, and entertains or advises the reader?

A

Soft new

41
Q

What type of research describes conditions and events that includes cases studies, histories, in-depth interviews, testimonials, and focus groups?

A

Qualitative

42
Q

What is the first step a safety educator must take to set up public relations functions?

A

Conduct research

43
Q

What can a safety educator use to give an official statement or account of any emergency-related situation, event, or incident that is distributed publicly to the media?

A

Incident Information sheet

44
Q

Using Maslow’s hierarchy of needs, which level must be satisfied before a person will be interest in satisfying “safety needs”?

A

Physiological needs

45
Q

What is the most effective form of marketing for message retention?

A

Face to face

46
Q

What is used to protect creative work from publication in an manner?

A

Copyright

Fire Life Safety Educator (FLSE) (13 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions