Chapter 10 - PR/Media Flashcards
A one-page document that explains the purpose and structure of an organization, a brief history, the people, the activities and function, and contact information.
Background sheet
A form of identification for products or services of a group that differentiates them from others.
Branding
A coordinated and purposeful effort to address and issue, a chief a goal, improve a situation, or solve a problem.
Campaign
the controlled delivery of messages and advertising sent to recipients of postal mail.
Direct mail
Individuals or groups that exist outside the organization but who have some relationship with it.
External public
Qualities or quantities research based on facts and measure all, recordable data.
Formal research
Usually refers to up to the minute news and events that are reported immediately, and take on a factual approach, delivering the what, who, where, when, and why of an incident.
Hard News
A celebrity spokesperson, mass media, advertising, editorial, or public official who can reach a greater number of people at one time.
Impersonal persuader
A worksheet used to give an official statement or an account of an emergency-related, event, or incident, which is distributed publicly to the media.
Incident information worksheet
Research that is not based on qualities or quantitive evidence, including opinion polls, observation, physical evidence, casual interview, and publicity.
Informal Research
Individuals or groups that share an internal identity, such as fire department divisions.
Internal public
The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing
A one page sheet that alerts the press to an upcoming new event. It is sent out several days before the vent and is followed up with a phone call.
Media Advisory
A dummy copy or draft of a brochure, poster, or other publication to be review and educated before final production.
Mock-up
A form used by photographers ( or departments taking photos) to obtain person’s permission to use his or her photograph or likeness in a publication for an organization.
Model Release
A government grant offering protection for incentive and novelties.
Patent
Using favors, promises, or threats to obtain favors or influence other in return.
Patronage
the focus, angle, main point, usual idea, or new material along with an explanation of how a story will have an impact on an audience.
Peg
A respected authority, family member, friend, or other significant person or organization that may serve to influence opinions and practices.
Personal Persuader
The collective opinion of most people of a particular public about a specific issue; no necessarily based on fact, often based on perception or observations of events, people, organizations and institutions, and products.
Public Opinion
Information that is factual, interesting, and newsworthy to a news medium.
Publicity
Data gathered regarding conditions and events.
Qualitative research
Research that is based primarily on measurement providing a higher degrees of predictability and reliability.
Quantitative research
Background information or human-interest sorties, which entertain or advise the reader.
Soft News
A distinctive and recognizable symbol protecting worlds, designs, or a combination of the two fro use without permission.
Trademark
A form that a person signs to voluntarily give up his or her rights.
Waiver
What is the most commonly used social medical network a safety educator can use to provide safety information?
What type of news usually refers to up-to-the minute incidents and events that are reported immedialty, and take a factual approach, delivering the what, who, where, when, and why of an incident?
Hard news
A(n) ___________ is a component of a program in which the educator directly presents fir or life safety information to a group.
Lesson
What format does the safety educator use to alert the press of an upcoming news event?
Media Advisory
What is a distinctive and recognizable symbol protected from use without permission?
Trademark
What type of research includes opinion polls, observations, physical evidence, casual interviews, and publicity?
Informal
What type of release an a safety educator use that doesn’t cost the department money?
Public Service announcement
What is a government grant opening protection for inventions and novelties?
Patent
A(n) ____________ is a coordinated and purposeful effort to address an issue, a chief a goal, improve a situation, or solve a problem within a predetermined time frame?
Campaign
A(n) ________ serves as a clear definition of the knowledge and skills students should posses at critical points in an education process as a result of instruction.
Standard
Which of the following is a characteristic descriptor of a true professional?
Competent
What is a form that a person signs to voluntarily give up hois or her rights?
Waiver
What type of research is based primarily on measurement and provides a higher degree of predictability and reliability and includes data from the hospital, schools, or fire and police, departments in terms of numbers of injures and fires?
Quantitive
Which type of new is background information or human-interest stories, and entertains or advises the reader?
Soft new
What type of research describes conditions and events that includes cases studies, histories, in-depth interviews, testimonials, and focus groups?
Qualitative
What is the first step a safety educator must take to set up public relations functions?
Conduct research
What can a safety educator use to give an official statement or account of any emergency-related situation, event, or incident that is distributed publicly to the media?
Incident Information sheet
Using Maslow’s hierarchy of needs, which level must be satisfied before a person will be interest in satisfying “safety needs”?
Physiological needs
What is the most effective form of marketing for message retention?
Face to face
What is used to protect creative work from publication in an manner?
Copyright
