chapter 10: media

Question 1

What do people today rely on for their sources of news?

Answer 1

TV

Question 2

How many hours a day does the average American watch TV?

Answer 2

4.5

Question 3

What is the job of a media advisor?

Answer 3

Defines the candidate’s image, looks for ways to hurt the image of the competition

Question 4

What source of news gives the most coverage to politics?

Answer 4

Newspapers

Question 5

Most important source in voter decision making

Answer 5

Advertising

Question 6

Where does BCRA limit issue advocacy ads?

Answer 6

Radio and TV

Question 7

How does radio broadcast provide more than just the facts?

Answer 7

Analysis and opinion from commentators and show hosts

Question 8

3 National Papers

Answer 8

USA Today
Wall Street Journal
New York Times

Question 9

How did the Internet get invented?

Answer 9

Pentagon research project in the 1960s

Question 10

Fourth branch of government

Answer 10

Nickname for the media

Question 11

Primary function of the internet for candidates

Answer 11

Fundraising

Question 12

How is the content and style of news broadcasts determined?

Answer 12

Market research

Question 13

Watchdog for politicans and government

Answer 13

The press

Question 14

Effect of the penny press

Answer 14

Expanded circulation and put more emphasis on advertising

Question 15

If there were no ads in press, how would consumers be affected?

Answer 15

Cost of newspapers and magazines would be much, much more

Question 16

How do newspapers appeal to less politically inclined readers?

Answer 16

human interest stories and reports on crime

Question 17

Trial balloons

Answer 17

Selective leaks

Question 18

2 ways politicians attempt to control their media coverage

Answer 18

Media events and photo ops

Question 19

Media must air opposing opinions at the same time

Answer 19

The Fairness Doctrine

Question 20

Why was the Fairness Doctrine abandoned?

Answer 20

Violated first amendment; with cable, there are many options available to views when looking for perspectives

Question 21

Why did newspapers want to appeal to less educated readers in the 1820s?

Answer 21

Property ownership was no longer a condition to vote

Question 22

A station which provides uninterrupted coverage of congressional deliberations and court activities.

Answer 22

C-SPAN