chapter 10: media Flashcards
What do people today rely on for their sources of news?
TV
How many hours a day does the average American watch TV?
4.5
What is the job of a media advisor?
Defines the candidate’s image, looks for ways to hurt the image of the competition
What source of news gives the most coverage to politics?
Newspapers
Most important source in voter decision making
Advertising
Where does BCRA limit issue advocacy ads?
Radio and TV
How does radio broadcast provide more than just the facts?
Analysis and opinion from commentators and show hosts
3 National Papers
USA Today
Wall Street Journal
New York Times
How did the Internet get invented?
Pentagon research project in the 1960s
Fourth branch of government
Nickname for the media
Primary function of the internet for candidates
Fundraising
How is the content and style of news broadcasts determined?
Market research
Watchdog for politicans and government
The press
Effect of the penny press
Expanded circulation and put more emphasis on advertising
If there were no ads in press, how would consumers be affected?
Cost of newspapers and magazines would be much, much more
How do newspapers appeal to less politically inclined readers?
human interest stories and reports on crime
Trial balloons
Selective leaks
2 ways politicians attempt to control their media coverage
Media events and photo ops
Media must air opposing opinions at the same time
The Fairness Doctrine
Why was the Fairness Doctrine abandoned?
Violated first amendment; with cable, there are many options available to views when looking for perspectives
Why did newspapers want to appeal to less educated readers in the 1820s?
Property ownership was no longer a condition to vote
A station which provides uninterrupted coverage of congressional deliberations and court activities.
C-SPAN
