chapter 10 ethnography

Question 1

four recent developmentsin ethnography

Answer 1

1. ethnografy in business: goal to understand costumers, explore new business ideas. understand the cultural meanings people attach to products.
2. visual ethnografy: a form of ethnograpy that involvestaking photos of and filming people in their everyday lives.
3. team ethnografy: ethnografy conducted by two or more scholars together
4. cyberethnografy/nethnografy: a form of ethnografy focused on the study of online life.

Question 2

globalization

Answer 2

development of worldwide social and economic relationships

Question 3

subculture

Answer 3

a group within a larger culture; a subset of people with believes and behaviors that differ from those of the larger culture.

Question 4

the four roles of ethnographers

Answer 4

complete participant : covert and participating

participant observer : uncovert participating

observer : uncovert observing

covert observer : covert observing

Question 5

complete participant

Answer 5

as a complete participnt the researcher goes undercoverimmirsing themselves in a filedwork site and keep their identity as a researcher a secret.

threat is “going native” & ethiclyworisomme

Question 6

participant observer

Answer 6

as a participant observer the researcher tells atleast some of the people being studied about his/her identity as a researcher

Question 7

covert observer

Answer 7

the researcher observes people who don’t know they are observed.
eavesdropping but miss the richness of the convo. This type of role is frequently used before becoming an participant observer.

Question 8

observer

Answer 8

does not participate an is uncovert. is frequently used when de researcher does not practice the craft and cant paricipate

Question 9

hawthorne effect

Answer 9

named after a study of factory workers werby merly being observed changes subjects behavior.

Question 10

informed consent

Answer 10

the freedom to say yes or no to participating in a research when te benefits and risk have been properly explained.

Question 11

reactivity

Answer 11

when the presence and actions of the researcher change the behavoirs and beliefs of the research subjects

Question 12

community research

Answer 12

a study that takes the entirety of social life in to account but within a bounded community such as a small town or a neigbourhood.

Question 13

steps conducting an ethnographic field study

Answer 13

1. choosing a topic
2. negotiating acces or getting in: insiders, outsiders, gatekeepers
3. interacting with subjects: early interactions, relationships, building rapport, key informants.
4. producing data fieldnotes:
   5 leaving the field:
5. writing the ethnography

Question 14

rapport

Answer 14

the close and harmonious relationship that allows people to understand one another and communicate effectively

Question 15

gatekeeper

Answer 15

a person with the authority to allow outsiders into a research setting.

Question 16

grounded theory

Answer 16

a systematic inductyive approach to qualitative researchers that suggest tha researchers should extrapolate conceptual relationships from data rather than formulate testable hypotheses from existing theory

Question 17

extended case study approach

Answer 17

an approach to theory in qualitative research in wich the researcher starts in which an established theory and chooses a field site or case to improve upon or modify the exsisting theory.