Chapter 10 Flashcards
Beginning and Ending the Speech
1
Q
Rhetorical Question
A
A question that the audience answers mentally rather than out loud
2
Q
Credibility
A
The audiences perception of whether a speaker is qualified to speak on a given topic
3
Q
Goodwill
A
the audiences perception of whether the speaker has the best interests of the audience in mind
4
Q
Preview Statement
A
a statement in the introduction of a speech that identifies the main points to be discussed in the body
5
Q
Crescendo Ending
A
a conclusion in which the speech builds to a zenith of power and intensity
6
Q
Dissolve Ending
A
a conclusion that generates emotional appeal by fading step by step to a dramatic statement
