Chapter 10 Flashcards
Monopolistic Competition
Large number of small firms with similar products
Oligopoly
Dominated by a few large companies
Value Chain Analysis
- Service Delivery
- Support Activities
Values
Expressions of ethics which guide employee actions
What is the foundation for strategic direction?
Mission
External Evaluation
Customers
Competition
Other factors
SWOT
Strength
Weaknesses
Opportunities
Threats
Strategic Business Unit
A profit center which focuses on product offering and market segment
A source of competitive advantage
Internal Resources
Resources
Critically important to ensure successful strategy implementation
The Five Forces Framework
Rivalry
Substitution
Buyer Power (Consumers)
Supplier Power
Competitors (New Entrants)
Contingent Ethics
Values that shift with circumstances
Visión
Statement about what organization wants to become
Strategies develop according to:
Environmental pressures
Pace of change is dictated by 3 uncertainties
- Political changes
- Technology innovation (revolution)
- Changing customer demand