Chapter 1: SWOT Flashcards by Emily nield | Brainscape

Q

Purpose of SWOT Analysis

A

Evaluates project position

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Q

Strengths

A

Internal/helpful

Core competencies

Market leaders

cost advantages

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Q

Weaknesses

A

Internal/harmful

Lack of strategic direction

Obsolete technologies

Outdated product line

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Q

Opportunities

A

External/helpful

Increase in demand

Expanded product line

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Q

Threats

A

External/harmful

New entrants

Substitute products

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