Chapter 1: Porter's Three Generic Strategies Flashcards
1
Q
The Three Generic Strategies Objective
A
Chooses business focus
2
Q
Broad Market and Low Cost
A
Walmart
3
Q
Broad Market and High Cost
A
Neiman Marcus
4
Q
Narrow Market and Low Cost
A
Payless Shoes
5
Q
Narrow Market and High Cost
A
Tiffany & Co.
6
Q
Cost Leadership
A
Has a broad market scope and low cost
7
Q
Differentiation
A
Has a broad market scope and high cost
8
Q
Focused Strategy
A
Has a narrow market scope and can be low cost or high cost
