Chapter 1 - Social Psychology Flashcards
Norman Triplett
first study of social psychology, effect of competition on performance
William McDougall and E.H.Ross
First textbooks on social psychology
Verplank
social approval influences behavior, contribution to reinforcement theory
Reinforcement Theory
Verplank, Pavlov, Thorndike, Hull, Skinner
behavior is motivated by anticipated rewards
Social Learning Theorists
Opposed early reinforcement theory, Albert Bandura
Albert Bandura
behavior is learned through imitation
Role Theory
people are aware of the social roles they are expected to fill and much of their observable behavior can be attributed to adopting those roles
Attitudes
cognitions or beliefs, feelings, and behavioral predispositions
Consistency theories
people prefer consistency, if there is inconsistency, people will try and resolve it
Fritz Heider’s Balance Theory
three elements are related: person whom we’re talking about (P), some other person(O), and a thing, ida, or some other person (X) - balance will exist if there are one or three positives
Leon Festinger’s Cognitive Dissonance Theory
behavior that conflicts with an attitude may result in changing one’s attitude so that it is consistent
- If a person is pressured to say or do something contrary to his or her privately held attitudes there will be a tendency for him or her to change those attitudes.
- The greater the pressure to comply, the less this attitude change. Ultimately, attidue change generally occurs when the behavioris induced with minimum pressure.
Free-choice Dissonance
a person makes a choice between several desirable alternatives
Post-decisional Dissonance
dissonance emerging after choice
Spreading of alternatives
relative worth of the two alternatives is spread apart (cognitive dissonance theory; accentuating the positive in a choice made reduces the value of a choice not made: choice A is better than choice B)
Forced-compliance dissonance
comes from anticipated punishment or reward, this dissonance is created by being forced into behavior
Festinger and Carlsmith (1959)
When behavior can be justified by means of external inducements there is no need to change internal cognitions (cognitive dissonance experiment)
Minimal Justification Effect/Insufficient Justification Effect
When external justification is minimal,dissonance is reduced by changing internal cognitions (cognitive dissonance theory)
Daryl Bem’s self-perception theory
people infer what their attitudes are based upon observation of their own behavior
Overjustification Effect
If you reward people for something they’re already doing, they may stop liking it
Carl Hovland
persuasion = the communicator, the communication, and the situation
Carl Hovland and Walter Weiss (1952)
study on source credibility, showed highly credible sources were more effective in short term, and sleeper effect
Sleeper Effect
Over time, persuasive impact of high credibility sources decrease and persuasive impact of low credibility sources increase (Hovland and Weiss 1952)
Petty and Cacioppo’s Elaboration Likelihood Model of Persuasion
two routes to persuasion: central and peripheral
central: strength of argument matters
peripheral: surroundings and arguer matter
William McGuire
analogy of inoculation with cultural truisms - when not inoculated quite susceptible to attack
Belief perseverance
hold beliefs even after shown to be false
Reactance
try too hard to persuade someone of something they will choose to believe the opposite of yoru position
Leon Festinger’s Social Comparison Theory
we are drawn to affiliate because of a tendency to evaluate ourselves in relationship to other people
- People prefer to evaluate themselves by objective, nonsocial means. However when this is not possible, people evaluate their opinions and abilities by comparing them to those of other people.
- The Less the similarity between two people, the less the tendency to make these comparisons.
- When a discrepancy exists there is a tendency to change one’s position to move it in line with the group.
Stanley Shachter
greater anxiety does lead to greater desire to affiliate
Reciprocity Hypothesis
We tend to like people who indicate that they like us, and the inverse (dislike people who dislike us)
Aronson and Linder
Gain-Loss Principle
Gain-Loss Principle
Evaluation that changes will have more of an impact
Social Exchange Theory
People attempt to maximize rewards and minimize costs when making affiliation/attraction decisions.
Equity Theory
We consider not only our own costs and benefits of social exchanges but the costs and rewards of the other person. We prefer our ratio of costs to rewards be equal to the other person’s ratio.
Similarity
Correlations have been found between affiliation and similarity.
Need Complementarity
People choose relationships so that they mutually satisfy each other’s needs
Physical Attractiveness
A determinate of attraction
Attractiveness Stereotype
tendency to attribute positive qualities and desirable characteristics to attractive people
Spatial Proximity
People will generally develop a greater liking for someone who is closer in space.
Mere Exposure Hypothesis
Repeated exposure to a stimulus leads to nhanced liking for it
Robert Zajone
Key figure in mere-exposure research
Helping Behavior
Behaviors that benefit other individuals or groups of people, altruism is a type of helping behavior, so are acts motivated by egoism or selfishness
Altruism
person’s intent is to benefit someone else at some cost to himself or herself, type of helping behavior
John Darley and Bibb Latane
Bystander Intervention
Bystander Intervention
Darley and Latane, Tested social influence factors (steam from a radiator) and diffusion of responsibility factors (seizure over the internet)