Chapter 1 Flashcards
Relying on common sense, as a means of knowing about the world
Intuition
Using logical reasoning, and current knowledge, as a means of knowing about the world
Deduction
Relying on a knowledgeable person or group, as a means of knowing about the world
Authority
Relying on what one observes as a means of knowing about the world
Observation
The accuracy of the results of a study
Validity
A group of individuals to learn about
Population
A group of individuals chosen from the population 
Sample
Different between population mean and sample means
Sampling error
How a behavior is defined in a research study to allow for its measurement
Operational definition
Help, researcher, summarize, or describe data
Descriptive statistics
A variable that is measured or observed from an individual
Dependent or response variable
A scale of data measurement that involves non-ordered categorical responses
Nominal scale
A scale of data measurement that involves ordered categorical responses
Ordinal scale
A scale of data measurement that involves numerical responses that are equally spaced, but the scores are not ratios of each other
Interval scale
A scale of data measurement that involves numerical responses in which scores are ratios in each other
Ratio scale
Surveys indirect measure behavior of interest, self report, nature of survey data can influence the validity of the data, social, desirability bias can reduce the validity of behavior measures, researchers can construct validity and reliability of survey and questionnaire.
Survey data