Ch.12, Qualitative Methods Flashcards
GOALS OF QUALITATIVE ANALYSIS:
understand a concept holistically (that way that all its different factors intersect in relation to other dimensions) rather than just assessing prevalence or testing a hypothesis like quantitative analysis does
Grounded Theory Approach
THEMATIC CONCLUSIONS
Does not cite a theoretical framework and hypothesis in advance of the research: approaches the research with general ideas or topics of inquiry and collected research until saturation is reached
How is the grounded theory approach a constant comparative method?
Constant comparative method: new data is matched to existing data throughout the study to look for commonalities and emerging themes
Uses INDUCTIVE approach: bottom up
Ethnography
FULL IMMERSION
Systematically studies patterns between people and cultures and often bridges the gap between the fields of psych, soci, and anthro
Inductive
Immersing oneself among the culture or phenomena being studied
Phenomenology
Also seeks to holistically understand phenomena, does not strivr to generalize or study many participants
Least structured
Rooted in philosophy
Collects CAPTA: collection of cosnciousness and objects that influence each other
Probes:
follow up questions intended to get the participant to give a more complete answer; important for sensitive questions
What happens if a qualitative sample is too large or too small?
Need a sample large enough to accurately describe the issue but small enough to find data saturation
The process of narrowing who and what should be studied can be gleaned through the qualitative process
Collecting samples that are too large may mean that you cannot complete the research; too small and it is not meaningful
Qualitative Coding: i
identifies trends and specific examples of those trends; crucial to managing the large amounts of textual data gathered in qualitative research
Codebook:
list of thematic codes with their definitions and several examples of what could be included and not included under this heading
Cohen’s Kappa:
accounts for chance agreement, not agreement based on logic, in inter-rater reliability
Limitations of Qualitative Research
Some may think that it is not actually mathematical or properly structured
Research quality is dependent on the skills of the researcher
Rigor is more difficult to assess
Suspectible to social desirability bias of participants
Mixed Methods
CCollecting, analyzing, and integrating quantitative and qualitative research
Can be challenging and expensive
Data Triangulation
Triangulation: employing more than form of data collection with the goal of providing validity in research findings
Saturation:
point at which you feel satisfied that you have gathered all possible information regarding a phenomena because the data is becoming repetitive