ch 8 biases Flashcards
overconfidence bias
overestimate my own skills/abilities
immediate gratification bias
want immediate rewards and avoid immediate costs
anchoring effect
fixate on initial info and fail to adjust for subsequent
selective perception
choose what to accept based on decision maker bias
confirmation bias
only focus on info that reinforces past perceptions
framing bias
highlight some aspects and excludes others
changes perception
(20% fat) vs (80% fat free)
availability bias
remember recent events more
representation bias
assess likelihood based on how closely it resembles other events
sunk cost errors
forget that current choices cannot fix past and should not be ignored
randomness bias
describe actions of decisions makers who make meaning of random stuff
self serving bias
decision makers who are quick to take credit for successes and blame failure on others
hindsight bias
falsely believe that i could have predicted outcome once it has already happened